Logo Study

We're starting a new unit, drawing logos in Adobe Illustrator.
Anything you see on the web that isn't a photograph was probably done in Illustrator.
Before you can design your own logos, we need to study what logos are all about.
Understanding_Logo_Design_presentation PPT.pptx
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Update: you only need to find 5 different logos:
Logo study v3.doc
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Canoe Logo Using Minus Front

Illustrator works by combining and cutting shapes.
- All shapes are made of paths (outlines) and fills (colours). If a path has a colour, it is called a stroke.
Let's draw a canoe logo by using the Minus Front Pathfinder Tool to cut one circle with another.
INSTRUCTIONS:
u1_howto_logo_no_gradients.docx
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- Post your best canoe logo to your blog with a step-by-step description of how you made it, in your own words. The description must be detailed so that I can see you know the steps; you may want to use a numbered or bulleted list for the steps.

We learned yesterday how to subtract shapes; now we will learn how to unite, or combine, multiple shapes into one.
INSTRUCTIONS: make the key shape, then download a custom font from fontsquirrel.com to add text.
- Post your logo to your blog with a detailed step-by-step description of how you made it using a bulleted or numbered list. Mention specifics such as the font you used, names of tools, etc.
- Creating an Ancient Key in CS2.docx
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Good designs don't come easy! It takes hard work and patience.
For your final design project, create an original logo. The company or organization you design it for is up to you.
- Try Googling logos for ideas and inspiration.
Due at the end of the day on Monday, June 22nd.
Your logo must:
- Demonstrate the CRAP principles: contrast, repetition, alignment, and proximity.
- Express the company or organization's brand in it's design. E.g., colourful veggies for a supermarket, or a wooden canoe for an outdoor tourism company.
- Use BOTH Pathfinder tools we learned in class, Unite and Subtract.
- Use a downloaded font - try Font Squirrel or DaFont.
- Use a Filter or Effect in at least one place.
- Be posted to your blog, with:
  - An explanation of the logo's meaning, i.e. why you designed it the way you did, why you used certain shapes, fonts, colours, etc.
  - A step-by-step description of how you designed it, mentioning specific details such as fonts, shapes, tools, etc.